Setting Up Custom .in & .com Domains Without Getting Stuck

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Technical4 min read·Updated September 2026·Platform Engineering & Edge Team

Setting Up Custom .in & .com Domains Without Getting Stuck

A foolproof walkthrough for purchasing a domain on GoDaddy or Namecheap and connecting CNAME records to BuyOnLink with zero downtime.

Key Executive Takeaways

  • 1Choosing between .in and .com for Indian vs international audiences
  • 2DNS propagation timelines and verifying SSL certificates
  • 3Setting up branded email (hello@yourbrand.com) on Google Workspace

Founder Action Checklist

Tap steps as you complete them in your store setup.

1. .in vs .com: Which Should Indian Brands Choose?

If 90%+ of your buyers reside in India, a .in domain conveys immediate domestic trust and is often cheaper to purchase. If you plan to expand internationally to the US, UK, or UAE within 12 months, register both and redirect the .in to the .com.

2. Adding the CNAME Record Step-by-Step

In your registrar DNS control panel (GoDaddy, Namecheap, etc.): 1. Find 'DNS Records' or 'Zone Editor'. 2. Add record: Type: CNAME, Name/Host: @ or www, Target/Value: cname.buyonlink.com, TTL: Automatic (or 300s). 3. Save the record.

DNS Configuration Target
Record Type: CNAME
Host / Name:  www (or @)
Points to:    cname.buyonlink.com
Proxy Status: DNS Only (or Proxied via Cloudflare)

3. Automated Cloudflare TLS 1.3 SSL

Once your DNS propagates, BuyOnLink automatically provisions an SSL certificate via Cloudflare's global edge network across Indian data centers (Mumbai, Chennai, Bangalore). Your green HTTPS lock icon activates with zero manual certificate uploads.

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